“Experience”. Mr. Thanat defines this word as ‘knowledge through past action, arising from what has been done or seen’. Experience could be good or bad, it is something that one will remember by heart and can use or adapt in the future. “Success”. Mr. Thanat defines this word as ‘the expected result of doing something we planned to do, the result in which it achieves or exceeds its original plan’. If the result does not meet the target, then it would not be called ‘success’, but rather a ‘failure’. When combining the word “Experience” and “Success”, Mr. Thanat interprets it as “The Experience of Success”, which means doing something that had achieved extraordinary results in the past and use it as a lesson for future development. With the vision of creative thinking that Mr. Thanat has. The Company will be successful in the global market by following the success path and creativity of our leader.